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How to Stop Struggling With Rejection in Your Small Business

Updated: Sep 8, 2021

This blog is for entrepreneurs who struggle with rejection in your small business. It will help you develop a better approach to your daily rejections and turn them into opportunities.




We all know that there are many ups and downs when it comes to running a small business. One of the hardest parts is dealing with rejection in your industry. Rejection can be difficult for any entrepreneur, especially someone who has not learned to deal with it correctly. However, once you learn the skills needed to overcome this obstacle, your business will flourish better than before.

I'm going to share some tips on how you can stop struggling with rejection in your small business and learn how to overcome your fear to reduce stress and operate a successful business.


Identify the Cause

It's hard to know what clients are thinking, but here are three common reasons that they reject a product or service:

● They don't want to spend money on it.

● The product is not what they expected.

● They're just not interested in the product or service.

When you're looking to sell your product or service, it helps if the customer is already familiar with you and what they can expect. Do extensive research on their background so that when pitching yourself as a potential partner, there are no surprises about how much value your offering will bring them. Additionally, give your prospects specific examples of how they will benefit from working with you when building value.

There are several things that a prospective customer should know about your business. For example, the high-quality products and services at affordable prices, if you provide free shipping within the United States, and discounted rates for international shipments so customers can enjoy great deals no matter where they live. Emphasizing the benefits that a client will receive when working with you builds trust and provides satisfaction, illustrating that working with your company is money well spent.


Make a List

Be prepared. To sell your business, you may be asked to detail the history of your company and share information about its current status. A list of questions that a customer might ask is:

● What are your products/services?

● Who makes up your target market?

● How long have you been in business?

"Why should we pick you?" or "What's unique about what you’re selling?"


Build Confidence

To make a customer more confident with your services as a business owner, it is essential to know what they want and need. When you meet them for the first time, ask questions about their lives related to how well your company can serve them. Notably, "What challenges do you face?" or "How would better managing those stresses help improve your life?" Once you understand where they are coming from, then you will be able to provide solutions accordingly.


Learn How to Overcome Objections

You can continue to build value in your services and product offerings by offering new ways to deal with the changing market. For instance, if you are a personal trainer who finds that many of your clients don't workout outside of training sessions anymore because they have no time during the day or evening, then offer online coaching to continue working on their fitness goals. Or you could develop private workout videos for popular songs, which allow them more freedom when maintaining their fitness while staying within budget constraints. Try thinking outside the box so you can help your client relieve their pain points.

Rejection is challenging for any entrepreneur. It's easy to feel discouraged, especially when rejection never seems to get easier. But it doesn't have to be this way! You can stop struggling with rejection in your small business by taking these steps towards better outcomes. Contact me today, and I can help you find the best strategy to overcome rejection.

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